Naming Brief

Name

First Name

Last Name

Tell us quickly what your product or service is?

Tell us about your ideal client.

ie; Their age, gender, preferences, interests, hobbies, spending habits, brands they like . . . for non profits, focus on who your offerings serve.

What are the top 3 problems they come to you with?

How do your services or offerings solve those problems?

Tell us 3 of your top competitors?

Tell us whether you like them names, or not, and why.

What are your brand values and personality?

Keywords like trustworty, cheerful, friendly, steadfast.

Do you have any specific names in mind, or words you would like to avoid?

What kind of feeling or tone do you want the name to evoke?

Are there any requirement or restrictions we should know about?

Ie; length, legal etc.

Is there anything else you think would be helpful for us to know about your brand or product?

Do your best to fill out these questions in advance of our kick-off meeting. It’s ok if you can’t answer all of them, that’s why we’re here! ;)

MAP YOUR SUCCESS IN 2025