Performance Marketing for Education Enrollment
From Slow Growth to Sold Out: Driving a 52.61% Spike in Summer Camp Registrations
industry
Education
contributions
Performance Marketing
Audience Strategy
Funnel Optimization
Landing Page Design & Development
Website & Performance Improvements
Analytics & Tracking
Creative & Messaging Strategy
the challenge
Strathcona Tweedsmuir School (STS) offers one of Southern Alberta’s most diverse and enriching summer camp lineups. Yet heading into the 2025 season, attendance had stalled.
In 2024, STS recorded 812 camper registrations, with several weeks reaching less than 50% capacity. Their digital presence felt generic and underleveraged. The previous agency’s campaigns weren’t converting attention into enrolment.
STS needed more than awareness. They needed performance. They brought in Freshly Pressed to rethink their digital strategy, strengthen the funnel, and generate real demand.
the goal
Increase registrations, improve cost-per-conversion, and attract new families across Calgary and the surrounding regions.
Rebuilding the Digital Ecosystem for High-Converting Results
Campaign Restructure
Optimized Website Experience
Funnel Optimization
Geo Targeting Strategy
Search Driven Messaging
Analytics & Tracking
Social Performance Overview
A Record-Breaking Season of Results
The campaign exceeded expectations and transformed STS summer camps into a major enrollment driver for the school.
Year-over-Year Impact
36%
increase in registrations
92%
decrease in cost-per-conversion (down to $1.92)
52.61%
surge in total conversions for the season
Performance Highlights
Top Regions
Calgary
(3,307 conversions), Okotoks and Chestermere
Clicks
13,355
high-intent visits
Conversions
5,941
from paid ad traffic alone
Impressions
495,000+
across Facebook & Google
full campaign restructure
across Google & Meta Ads focused on lead generation, not vanity metrics.
Geo-targeted segmentation, prioritizing high-performing parent affinity groups.
Search-led messaging strategy built around high-intent keywords.
Optimized Website and Visual Strategy
reducing friction in the funnel with bounce rates as low as 24.5% and engagement rates exceeding 75%.
We did more than optimize ads. We built a high-performance conversion system that helped STS reach capacity targets while keeping acquisition costs exceptionally low.
A previously quiet summer campaign evolved into a powerful growth driver for the school’s overall brand and enrollment efforts.
The results spoke for themselves. STS has since trusted us with full ownership of their fall enrollment funnel.
We are proud to have played a key role in transforming STS Summer Camps into a high-performing enrollment engine. Our team rebuilt the digital ecosystem, refined audience targeting, and introduced a high-conversion website experience that guided families smoothly from discovery to registration. The campaign exceeded expectations, delivered record growth, and demonstrated the impact of pairing clear strategy with data-driven execution.