The Best Lead Generation Ideas for 2024

We are just slightly obsessed with Lead Generation over here at Freshly, we see it as the goal of any well-formed website project or marketing or communications campaign. However, 2024 welcomes in new challenges for lead generation, customers are getting more and more savvy, and quite honestly, they are tired of being sold to. They know that your basic lead generation tactics are a play to grab their email and remarket to them. It’s time to step up your lead generation tactics to meet the modern consumer where they are at. The right blend of creativity, adaptability, and strategic thinking will ensure that next lead gen brings you a host of new leads that are excited to hear from you. Here are some ideas from our team: 

Interactive Content for Engaging Experiences

Elevate your lead generation strategy by incorporating interactive content. From quizzes and polls to assessments and calculators, interactive elements not only capture attention but also provide a personalized experience for potential leads. Engage your audience and gather valuable insights simultaneously.

AI-Powered Chatbots for Real-Time Engagement

Harness the potential of artificial intelligence with chatbots that offer real-time engagement on your website. AI-driven chatbots can qualify leads, answer queries, and guide visitors through the sales funnel, providing instant support and increasing the likelihood of conversion.

Video Marketing as a Lead Magnet

Leverage the popularity of video content by making it a central element of your lead generation strategy. Create informative and visually appealing videos that showcase your products or services, share customer testimonials, and provide valuable insights. Try integrating video in unexpected ways, like this welcome icon video from ChipBot. Video engages and retains audience attention like no other medium, just make sure you use a call to action at the end to grab those leads!

Social Media Campaigns

You can run social campaigns that are specifically focused on lead generation, so rather than bringing them through a full funnel, try testing out impactful creative paired with strategic programming that leads to a simple lead form. We have seen clients have huge success with this simple approach!

Webinars and Virtual Events

In the era of remote work and digital connectivity, webinars and virtual events have become powerful lead generation tools. Host informative sessions, workshops, or product demonstrations to showcase your expertise and attract a qualified audience. Just make sure that hour is PACKED full with value or you will lose your audience (and credibility.) Great examples of this are Jenna Kutcher and Marie Forleo!

Strategic Content Upgrades:

Enhance your blog posts and articles with targeted content upgrades. Offer downloadable resources such as eBooks, checklists, or guides that provide additional value to your audience. In exchange, request their contact information to build your lead database!

Referral Programs for Organic Growth:

Mobilize your existing customer base by implementing a referral program. Encourage satisfied customers to refer your products or services to their network in exchange for incentives. This organic approach leverages trust and expands your reach.

SEO Optimization for Local Lead Generation

Refine your SEO strategy to focus on local lead generation. Optimize your website and content for local search terms to attract potential leads in specific geographical areas. This is particularly effective for businesses with a local or regional target audience.

Paid Lead Generation

Yes, you read that right, if you do it right, your leads will pay to become a part of your email list! Create an irresistible digital product with a blowout price point, position this properly throughout your marketing channels and watch the leads (and sales!) roll in friends.

The common thread you should approach all of these tactics with is remembering to pack all of these tactics with a high amount of VALUE. Create high-quality offers, ensure your brand’s design DNA is woven pristinely throughout everything you create and remember your messaging when crafting copy. Also don’t feel the need to take on all these tactics, find what works for your budget and skillset and try out a few of these. When you find one that works well, lean into it. Just as each person is unique, so is every business, so what works for one, may not for another, find your winning strategy and lean into it!

Love your fav marketing team,

Team Freshly!